Taking the idea of a book club and making it modern and LIVE on Twitch, Audible Australia partnered with Twitch to create a branded community that not only spoke to a hardto-reach audience but it also showed new ways to engage with Audible and its content, breaking records as a result.

Partnering up with Australian Streamers Bajo, Iamfallfromgrace and Reapz to launch two stream activations ”The Audible Live Club” and “Twitch Tries To Make An Audible Original” to drive affinity and generate awareness amongst the community