Producing a series with 10 sponsored stream events with streamers the world.
From the UK, Brazil, Germany, US and more HoYoverse partnered with Twitch to bring Paimon to life.
Me and my team creating a custom-built extension (an overlay that appears on stream) on Twitch.

The Paimon extension unlocked primogems (In premium game currency) for viewers who participated by click on the extension. The extension was exclusive to only 70 streamers selected by Hoyoverse whilst the 10 streamers who we partnered up with did a full on branded stream including overlays that informed the chat about the new updates, adventures and of the new playable charachters.

To enable a branded form of viewer expression in chat, a new global Twitch emote known as :HungryPaimon: was also launched.